During the 1970s designers provided styles fitting the mood of the era looking to nature in an effort to demonstrate an anti-Vietnam war outlook. Fashion became a mode of expressing political views and making statements. The Hippie fads carried over into the 1970s. The young people had an attitude that was relaxed. Many Americans began to wear casual wear to all events. This trend was called "casual dressing". Every hemline, pant-leg width, and shoe height became acceptable. As apart of the casual trends jogging suits, sneakers, T-shirts, and hot pants became acceptable in the American society. Women in the 1970s had new attitudes. They chose what they wanted to wear and who they wanted to be. There were three common skirt lengths women wore, maxi, mini, and midi. They could choose jeans, skirt, or hot pants. Women were now expressing themselves because they had nothing to hold back. The Women's Rights Movement was taking place during the time, so they had the mindset to be who they wanted and fight for what they believe in.
Another influence on fashion in the 1970s was disco. Disco was very popular in young adults and college age Americans. Disco was also popular in the middle class. The disco clubs and dances brought more and more disco style fashion into America. Platform shoes were big during this decade. Disco also brought more clothes that were as stretchy as possible and that reflected light. Movies like Saturday Night Fever promoted disco wear at night. Many Americans wore casual clothes during the day and disco wear at night.